Oct 4, 2012

Targeting QRickit

This October, at retail giant, Target, customers can scan the QR Codes displayed in-store and on the packaging of this year's 20 most popular toys to buy them directly via their smartphones (and have them shipped too if needed). This is most convenient for consumers when the popular toy item runs out of stock or if the customer is too busy or doesn't want to battle the long line ups at the checkout counter.


A senior manager of digital experience at Target says:
"...our guests are time-strapped and more connected than ever."
"One in five are using QR codes today and that number is growing rapidly."
"They [QR Codes] provide guests with flexibility and expand their shopping experience."

Vice President of Toys, Target, says:
 "Our in-store QR codes for this year's top toys will add real convenience for busy moms. Now, rather than hoping the kids won't notice when a gift is slipped into the cart, guests can scan the QR codes to buy top toys and have them shipped anywhere for free."

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